The 3rd Degree of Customer Experience is in how staff deliver real SOLUTIONS to our problem or needs and avoid pitching product and service features that aren’t relevant to our situation.
So if you want to deliver real solutions, then use your experience and expertise to paint a picture in the mind of the customer.
Show them how using your product or service will fulfil their most important needs. In essence… the way you present a solution should trigger their imagination!
REMEMBER: As customers we don’t care about your products and services, we only care about WHAT THEY WILL DO FOR US.
To put it another way… as a customer, please make it about us and less about you!